Going Viral: Factors That Lead Videos to Become Internet Phenomena
نویسنده
چکیده
The author examined the top 20 viral videos as determined by Time Magazine. Each video’s content was recorded for analysis of its main features. Eventually nine factors were deemed “important determinants” for a viral video: title length, run-time, laughter, element of surprise, element of irony, minority presence, music quality, youth presence and talent. This research is important because an understanding element within viral videos, such as “Charlie Bit Me,” can help explain why they have become fixtures in today’s popular culture. Likewise, understanding the prevalent elements within viral videos will allow for the prediction of which videos will become popular. This information will be useful for viral marketing campaigns.
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